Tuesday, May 5, 2009

You are what you wear.

Sun) The color you wrap yourself in every day makes a stronger statement than you know. Neurologists say the colors you wear have a direct effect on the people around you, altering their state of mind and brain chemistry. "You can use fashion to your advantage, equipping yourself with the proper colors to ace a job interview, win an argument or influence whoever you see and whoever sees you," explains Dr. Gene Channerry. Here's how to harness the power of pigment for success and happiness:

  • Purple Power -- The ancient color of emperors has long been associated with spiritual wisdom, giving those who wear it a quality of mystery and depth. Purple also stimulates the pituitary gland, adding a sense of imagination and allure.
  • Indigo Trust -- Studies find that women who wear dark blue are seen as more competent and intelligent. It's no mistake that policemen, military officers, pilots and business leaders wear navy blue. The color increases a feeling of loyalty and supreme confidence.
  • Blue Cool -- The hue of the open sky has been found to increase the brain's production of melatonin, the chemical that regulates sleep and relaxation. Viewing shades of blue immediately creates a sense of calm reassurance, lowering the pulse rate and cooling off anger and stress.
  • Green Fortune -- The color of fresh leaves is also the color of money and scientific surveys find it's associated with luck, success and self confidence, making this the best color to wear when applying for a loan or interviewing for a job.
  • Orange Cheer -- Warm colors boost the moods of everyone who sees them, creating a feeling of friendliness. A University of Georgia study found 94 percent of people who looked at orange or yellow felt happier within seconds.
  • Red Passion -- Well known as the color of desire and high emotions, red has a pronounced physical effect on those who see it. This hue triggers the release of adrenaline and epinephrine, two stimulating chemicals that boost heart rate and raise body temperatures.
  • Pink Persuasion -- This feminine color reduces hostile feelings and leaves those who see it relaxed and cheerful for 30 minutes or more. Pink has a stimulating effect on the hypothalamus, a part of the brain that regulates mood and feelings of friendliness

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